Adelante was founded on the belief that capitalism should prioritize human wellbeing over profit. We also believe in the power of human connection, which is why we aim to connect people across borders who may have never otherwise interacted. When you purchase a pair of Adelantes, you'll learn about the real person who puts their care & craftsmanship into your shoes. Adelante does business differently. Yes, we would produce shoes in Guatemala and sell them in the United States. But our cost structure starts from a baseline of paying craftsmen enough to live well in their communities. And our objective is to share value creation rather than profit maximization. Our theory is that creating full time jobs that pay people enough to live well with their families will result in effective and sustainable economic development.

Of course, the impact model is only half the equation. You can’t build an influential company without an exceptional product. Our customers said they wanted quality, connection, and individuality. Fast. So we build shoes that are on par with the highest quality footwear in the market at a fraction of the price. We have a made-to-order model that would deliver your personalized pair direct from Guatemala within 10 days. And we start connect each customer with their shoemaker throughout the production process. The Adelante story is one of capitalism retooled. We envision a future in which business is used to reduce poverty and promote inclusive development worldwide.